Asahi is generally what people in America think about when they think about Japanese beer. Which is usually when they're out eating sushi, or Japanese food, or when they just want a good beer. It is good beer. We created a playful campaign to remind people that Asahi is America's Japanese Beer. 

cd/ad- Myself  cd/cw- David Selikow  ad- Kimberly Linn  cw- Mike Zuckerman