I'm a Creative Director who's spent 20 years working to build brands, tell stories and grow business for a wide variety of clients both large and small. I think big (even on the small stuff) learn quickly, adapt easily and know the best work is still to come.
I am a creative leader with over 20 years experience in advertising, branding, design and innovation who strives to make things of value. I am interested in the intersection of communication, technology, community and environment. My goal is to work with businesses, causes and people who are seeking to make the world a better place.
Head of Creative, The Hoxby Collective —April 2017-Present
The Hoxby Collective is made up of a curated community of over 200 freelance associates across 17 countries with sector expertise in multiple industries.
Clients include: Comic Relief, Penguin Random House, World Vision, Ted Baker, Moneyfarm, Johnnie Walker Blue Label, Organix
VP Creative, Phelps — 2012–2017
I led all creative efforts at Phelps, a 90 person independent integrated marketing communications agency in Playa Vista, CA.
I played a leadership role in a number of new business wins including SoCalGas, Realtor.com, Natrol, Macerich Corporation, American Licorice and Los Angeles World Airports (LAX).
In addition to creating compelling and effective integrated marketing campaigns, I help clients harness the power of transformative technology. On a weekly and monthly basis, I led agency-wide seminars on topics ranging from networked communication and creativity, to the maker movement and social entrepreneurship.
Additional account experience includes: Whole Foods Market, Public Storage, Maya Group, Aramark, Panasonic, Valvoline Instant Oil Change, Z-Pizza, Monrovia, The Macerich Corporation, Dunn Edwards, Bosley & Tahiti Tourism
Partner, StartWith – 2006-Present
StartWith is a brand consultancy dedicated to building launchpads for purpose-driven companies, organizations and people. We specialize in identity, design and marketing for deserving clients such as Community Corp. of Santa Monica, RIE Corporation, Park Century School, Santa Monica Bike Share, and the Children’s Art Insitute.
VP Creative Director, Dentsu America — 2009-2012
I was creative lead for the Los Angeles office of Dentsu America and collaborated on strategic and marketing efforts with the Manhattan office, Attik, 360i, Firstborn and Dentsu Tokyo.
Throughout my tenure, I maintained a strong new business track record with numerous high-profile wins including Union Bank, Hästens Beds and Public Storage.
Specific account experience includes: Union Bank, American Licorice (Redvines, Sour Punch Straws), Hästens Beds, Public Storage, Microsoft, Canon, Sutter Home Wines, Japan Airlines, Toyota, Bandai Toys, International Motorcycle Shows
In addition to domestic accounts, I led efforts across Asia, Europe and South America.
Associate Creative Director, Colby & Partners — 1998-2008
Client experience includes: California Avocado Commission, Suzuki, Disney Interactive, Disney Channel, Sony Digital Entertainment, Warner Brothers, Wherehouse Music, Shutters on the Beach, Casa del Mar, Hotel Bel Air, BEST Software
Senior Art Director, Team One — 1995-1998
Created vehicle launch and sustaining campaigns for Lexus. Produced an award-winning campaign for America West Airlines. Additional client experience includes: Boston Market, Yonex Golf and Tennis, Partnership for a Drug Free America
I am an avid cyclist (mountain and road), trail runner, climber and surfer who prefers open skies to overhead lighting.
University of Arizona, Tucson, AZ — BFA Studio Art/Graphic Design 1990
Hyper Island Master Class, Santa Monica, CA — 2012
Addy (2016), Cannes, Communication Arts, The Belding Awards, IAAA