LOS ANGELES WORLD AIRPORTS (LAX)

LAX was (still is?) an airport the world loved to hate. They undertook a 13-year renovation project which made things a lot worse. We created a campaign to inform travelers WTF was going on and why it would all be worth it in the end. Providing a chuckle and helpful information, LAX is Happening improved travelers’ perceptions of LAX for a while. The campaign is over, but the renovations continue.

Agency- Phelps / Copywriter- Beau Elwell / Designer- Hiroko Suyama